Create online Income
By 1a2b | November 20, 2008
Check out the Easy Online Products blog about writing your way to wealth. at:
http://easyonlineproducts.com/blog/info/create-online-income-writing-online
You can get more info at Think Write Retire .
Topics: Info | No Comments »
How To Create Niche Review Websites
By 1a2b | October 31, 2008
Reviewing products and services for others looking to buy them is a great business model suitable for any niche. By following a sequence of steps, you can build a thriving and profitable business around it, starting from scratch.
Find a Niche
You may prefer a ‘follow the money’ approach, or to ‘pursue your passion’.
Whichever you choose, make sure the niche you decide upon has a wide enough range of products or services you can review, has a large audience interested in buying these things, and it is easy to find and attract your market to your niche review website.
Choose a Vendor
The next step is to find locations where you have access to products you will be reviewing. You could search for vendors of individual products, or you can look for larger retailers who sell multiple products in a particular niche.
Good places to look are Amazon (www.Amazon.com), Clickbank (www.Clickbank.com), Commission Junction (www.cj.com) and even eBay (www.eBay.com) Read more Here
Topics: Info | No Comments »
Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!
By 1a2b | October 18, 2008
Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don’t require a lot of time, energy, or
money to set up, and once you’ve got one up and
running, you can sit back and just collect money from
all the sales you’re making.
At least… that’s how it’s supposed to be, right?
The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?
The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…
*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
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Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.
If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=1274
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OVERALL QUALITY
*************************************************
It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.
The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.
He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.
Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.
Now let’s move onto…
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=1274
VIDEO 1 - INTRODUCTION
This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.
Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.
By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.
VIDEO 2 - THE BASICS
This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.
You’ll learn:
* What mini-sites are, and what makes them different
from regular content sites.
* Which businesses they work well for… and which ones
they don’t.
* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.
* And the different tools you need to get started.
This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.
VIDEO 3 - SQUEEZE PAGES
This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?
The answer is ’squeeze pages’. This video will teach
you:
* Why using a squeeze page is far superior to other
opt-in methods.
* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.
* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).
* The most important to include in your opt-in process
that will make sure that people actually receive your
email.
After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.
VIDEO 4 - MINI SITE COPYWRITING - PART
ONE
Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.
Specifically, you’ll learn:
* Why you need to learn copywriting, even if you “hate
to write”
* What a compelling offer looks like, and how to tell
the difference.
* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.
* A simple trick you can use in your opening to make
your reader want to learn more.
There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…
VIDEO 5 - MINI SITE COPYWRITING - PART
TWO
This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:
* How to create captivating body copy that draws your
reader into the sales letter.
* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product
* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.
* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.
* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.
This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.
VIDEO 6 - HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT
Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.
This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.
VIDEO 7 - HOW TO “GROW” YOUR SALE
This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.
Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ’size’ of
your orders. You’ll learn:
* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!
* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.
* 5 simple techniques to increase your profit by up to
100%.
If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES
FORCE
If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.
If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:
* What an affiliate program is, and how to set one up
very quickly.
* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).
* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:
- Why people do judge a book by its cover… and how to
capitalize on that for your mini-site
- The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.
- The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)
- Two list building mistakes that’ll cripple your
long-term profits.
VIDEO 10 - SECRETS OF CREATING A
PRODUCT FUNNEL
This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.
After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!
This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.
VIDEO 11 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.
Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.
And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.
VIDEO 12 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.
Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:
* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.
* 3 ways to get targeted traffic without spending a
dime.
* 2 ways to leverage the experience and contacts of
other people to explode your traffic.
* 3 traffic strategies to avoid like the plague!
By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.
Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:
http://www.minisiteprofitsexposed.com/?thankyou-page=1274
*************************************************
DELUXE VIDEOS
*************************************************
Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?
If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.
Here’s a breakdown of each video:
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VIDEO 13 - DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************
This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.
You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.
Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.
*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************
In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.
Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.
You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.
I have a hunch that you’ll find yourself referring to
this video over and over again.
*************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************
When you think about all the ’stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.
Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!
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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************
In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.
Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.
In this video, you’ll learn:
- How changing one sentence on your mini site could
double your profits easily.
- How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).
- The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).
- How to turn your actual product into a money making
machine!
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CONCLUSION
*************************************************
Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.
Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!
So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=1274
To your Success,
Dr. Robb
Topics: marketing | No Comments »
Ebook Marketing Strategies
By 1a2b | September 29, 2008
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don’t
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you’ve written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
Visit http://www.easyonlineproducts.com/ add your name and
email to receive a free keyword locating tool and an ebook on
how to create lightning fast products.
Topics: EasyOnlineProducts | No Comments »
Ebook Pricing
By 1a2b | September 26, 2008
If your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn’t been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.
Visit http://www.easyonlineproducts.com/ add your name and
email to receive a free keyword locating tool and an ebook on
how to create lightning fast products.
Topics: EasyOnlineProducts | No Comments »
Ebook Pricing Strategies
By 1a2b | September 24, 2008
A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
The thing that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people’s lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let’s
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
Visit http://www.easyonlineproducts.com/ add your name and
email to receive a free keyword locating tool and an ebook on
how to create lightning fast products.
Topics: Info | No Comments »
How to Price an Ebook
By 1a2b | September 22, 2008
You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think of it as having
little value, and they won’t purchase it, or even if
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don’t you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.
Visit http://www.easyonlineproducts.com/ add your name and
email to receive a free keyword locating tool and an ebook on
how to create lightning fast products.
Topics: EasyOnlineProducts | No Comments »
Search Engine Web Crawers
By 1a2b | September 18, 2008
Most search engines use what is known as a web crawler. The web
crawler “crawls” through the site, inspecting the content of
each and every page before assigning it a classification. The
web crawler’s determination is going to be what decides a site’s
positioning on a search engine search using the following
criteria:
1) Keyword frequency. The number of times a word appears in the
pages of a site is a pretty good indicator of how the site is
related to it. If you are listening to someone speak with half
an ear and you hear the word “manicure” every five to ten
seconds you can make a pretty educated guess that they’re
talking about getting (or giving) a manicure. If a word appears
over and over again in a site the crawler assumes the two are
related, and it will classify them accordingly.
2) Of course, you don’t want a keyword to appear too often. If
you’re trying to set up the content of your website so that a
particular keyword repeats over and over you may find yourself
slapped with a big fat SPAM sticker.
3) Titles and the first few lines of each page. Because a web
spider can’t read it pays special attention to the words which
appear in the title and first few lines of each individual page,
assuming that the title and introduction will be set up to tell
the reader right off the bat what they’re talking about. (The
Internet is a great tool for leaching away your creativity,
since a site built for a company selling molassas with the
title, “Catching Bugs the Easy Way” probably isn’t going to be
listed in the “Food Department”
Using these three criteria a webcrawler will then index the site
as being relevant to this word or that, more relevant than this
one and less so than that. The sites that are rated as being the
most relevant will earn that coveted position at the top of the
search engine index and, as a result, receive the greatest
amount of traffic.
visit http://www.easyonlineproducts.com/ add your name and
email to receive a free keyword locating tool and an ebook on
how to create lightning fast products.
Topics: Info | No Comments »
Do the Search Engines Know Where You Are?
By 1a2b | September 16, 2008
Search Engine Optimization, represents the process by which
Internet marketers can bring their sites to the attention of the
search engines, which will, in turn, bring their sites to the
attention of their consumers.
Search engines want to be as accurate as possible when directing
people to websites. Why? Because if they start sending people to
aimless sites that have absolutely nothing related to what
they’re looking for it isn’t going to be long before that search
engine is out of business. Web surfers will stop using it to
find their information. Because there are no more visitors
visiting the site advertisers will stop making money off of
their ads, and in turn they’ll stop paying the search engine to
post them. Eventually, broke and alone, the search engine will
close up shop.
That’s the kind of slow death all of us hope to avoid, whether
as individuals or as a business entity. Search engines want to
make sure they get it right! They list the sites in order of
relevance to the keyword the browser was looking for, with the
most relevant site sitting right at number one. What site do you
think gets the most traffic in a day? Right! Number one. Now,
search engines aren’t people. They can’t scan through every page
of every site, process the information and say, “Hmmm, this
looks like it’s most relevant to (insert keyword here) and kind
of relevant to this, this and this. We’re going to list it
here.” That’s the way it used to be done, but the web has grown
beyond that!
Visit http://www.easyonlineproducts.com/ add your name and
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Search Engine Optimization
By 1a2b | September 14, 2008
Search Engine Optimization (SEO) is the process of improving the
result of a particular website in as it relates to search
marketing on the web. Search Engine Optimization helps gain
visibility by enabling your site to rank high in the places your
prospects are searching.
The objective of Search Engine Optimization (SEO) is to achieve
high natural search engine placement for relevant keywords or
keyword phrases. On the other hand the whole purpose of organic
search engine optimization is to get your site on the
NATURAL search results of the major search engines, where you
can have as much as 77% higher click rates than the sponsored
listings, and on the natural search results you can get
unlimited hits.
Every time you do a search on a search engine you’re going to
get thousands, maybe even millions of sites. That means that
simply ensuring your site is listed in a search engine index
isn’t enough to guarantee that the search engine is going to
help you to increase your web traffic. Your consumers aren’t
going to look through hundreds of pages of results until they
“happen” to stumble across yours. If they don’t find what
they’re looking for on the first three to five pages of results
they’re going to throw in the towel.
That means that if you’re going to take advantage of the power
of the search engines you’re going to need to make sure your
site is in those first few pages. In order to do that you’re
going to have to make your site as useful as possible. When
someone goes to a search engine looking for information on a
particular topic they type what is known as a keyword into the
query box. The search engine then goes looking for sites that
seem to have a lot in common with that keyword.
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